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   3:                          <b><h3>Designing for Success: Why User Experience Matters for your App</h3></b>
   4:                          As software developers, we love to solve problems.  Too often, however, we start mapping out solutions using our favourite patterns and technologies before we fully understand the goal, or we focus on functional requirements and lose sight of the big picture.  In this session we’ll cover the basics of what a User Experience approach brings to the table and how it can make a difference in the success of your application.<br><br>
   5:                          <b>Track:</b> Developer Foundation<br>    
   6:                          <b>Style:</b> Lecture<br>                    
   7:                          <b>Speaker:</b> <i>David Alpert</i>
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